Product Launches
A proven framework can ensure that your product launches will be successful and that you have everything covered.
How to maximize the impact of your product launches
A product launch is not a single event or a point in time — in fact it’s a series of marketing activities. It’s a coordinated effort to bring your new solution to market while building momentum.
But to be successful, you need to ensure your entire organization is on the same page. You need to identify the right buyers, convince them you solve their challenges and then help convert them to customers.
In short, you need a proven framework to ensure that your product launch will be successful and that you have everything covered.
We can help with your product launches
Our packages cover everything from planning to execution and can help you deliver a more successful product launch
The Plan
If you are struggling with defining your ideal customer profile (ICP) and creating differentiated messaging to stand out from the crowd, we can help develop your product launch strategy, positioning and outline a complete execution plan.
Content Creation
Creating content that explains to your audience how you help them and why they need you as their partner of choice can be daunting. In addition to your plan, we can help you create key content pieces for both your prospects and sales team.
The Works
Your launch needs to generate revenue by creating demand and accelerating the pipeline. We can help you execute a program designed to convert prospects into customers plus do everything in the Plan It and Create Content packages.
ON-DEMAND WEBINAR
“It’s Launch Time!”
In this product launch webinar you will learn how to:
- Identify your ideal customer profile (ICP)
- Develop compelling product positioning
- Create the required sales tools and product content
- Build awareness and credibility of your new product
Practical product launch advice from our blog
Our Founder and President, Brendan Ziolo, shares some product launch insights, tips and lessons learned on his blog…
Four keys to a more effective and authentic product launch
A carefully planned product launch is vital to your success. Following a clear framework can give you a competitive advantage.
Twelve important tactics you want on your product launch checklist
Having a manageable product launch checklist keeps you on track and makes sure you don’t miss any critical elements.
Let’s get started!
The Zinc Marketing team has decades of product launch experience and would welcome the opportunity to be part of your team.