What We Do
Our experienced team can help you execute the right marketing mix, including creating content that communicates compelling, differentiated value, and integrated media that creates demand and drives revenue. We are your B2B marketing team.
Strategy
It’s important to build your marketing efforts on a strong foundation. Better marketing starts with a clearly defined goal, identifying your target audience and building differentiated messages that communicate a strong value proposition. We can help you develop a message house and the specific personas and companies you need to target.
But it doesn’t stop there. We map out the full buyer’s journey so you can see what content needs to be built to engage your buyers and move them though awareness to consideration and decision. We also identify the paid, earned and owned media to best reach them to create demand.
Content
Creating compelling content is critical to your marketing efforts as it can position you as a thought leader while creating demand. But you don’t always need to create more content. What’s more important is developing the right content – explaining how you can help your audience solve their challenges and why they need you as their partner of choice.
We work with you to plan the types of content – and the topic – that will resonate best with your targets, including format-testing to see what gets the best results.
Demand
Engaging your buyers at the watering holes they like to visit, at each stage of the journey is where it all comes together. Make it easy for your audience to find your content so you create demand for your solutions and convert prospects into customers.
Marketing must play a role in generating revenue but selecting the right mix of paid, earned and owned media to reach your buyers within the budget is the real challenge. Data is critical to making the right decisions and then optimizing for better results.