Integrated marketing from strategy to execution
Zinc is the chemical element used in alloys and as a protective coating in galvanizing iron and steel. It is also an essential micronutrient for both plants and animals.
That’s why we are called Zinc Marketing. When you work with us, we become a member of your extended team or in some cases your virtual marketing team. And like Zinc, we see ourselves as an essential element of your success by helping you build awareness, engage your audience and drive conversions.
With all our clients, we start by creating a strategy that will help you surpass your goals and then work with you to execute the tactics that make this possible without breaking the budget. See how we have helped others.
It’s important to build your marketing efforts on a strong foundation. Your marketing strategy starts by identifying your target audience and then building a simple and differentiated message that clearly presents a strong value proposition to them. We can help you develop a message house and the specific personas you need to target.
But our strategy does not stop there, we map out the full buyer’s journey so you can see what content needs to be built to engage your buyers and move them though awareness to consideration and decision while we identify the channels to best reach them.
This integrated strategy ensures you are delivering the right message to the right audience at the right time, using the right vehicle to reach them.
Creating compelling content is critical to your marketing efforts as it can help to position you as a thought-leader while increasing awareness of your organization and generating demand or accelerating the pipeline. But there is rarely a need to always create more content. The key is making sure you are developing the right content that tells a story, explain how you can help your audience solve their challenges and clearly explain why you should be their partner of choice.
That’s why a content strategy, which is mapped to the buyer’s journey, will help you identify the right content to build at each stage. This content can take many forms and the secret is not to do it all but spend time planning, identifying the topic which will resonate the best and then testing what format is most appealing to your audience.
Once this content is created you need to make it easy for your audience to find and share it so you can generate awareness and demand. You want to reach the right prospects, at the right time, with the right message, to turn them into customers or members. That involves creating awareness of your organization and building relationships with them until they are ready to use your services.
There are a number of options for generating awareness but we need to carefully select the right ones that reach your main audience within the budget that’s been allocated. There are definitely inexpensive tactics which we can use to get started. This will all be defined as part of the marketing plan.
We have found that being involved early on to drive the strategy is where we deliver the most value. In some cases, we are even the first marketing hire. But, sometimes we work on a project-by-project basis, to help your current team deliver more. Let’s talk about what makes the most sense for you. We’re pretty flexible.