Innovative concepts. Integrated plan. Better ROI.
When done right, we believe that marketing is not a collection of tactics but a strategic activity that delivers results. Our approach helps you build awareness, engage your audience and drive conversions to make your business a success.
So you’re just like every marketing agency?
We don’t think of ourselves as an agency. Instead of coming in and executing a few tactics for you or developing a strategy and leaving, we want to become part of your team. We start all of our engagements by taking the time to understand your business, audience and goals. Then we work with you to develop a marketing plan that delivers the right message, to the right audience, at the right time.
That’s why we really think of ourselves as your virtual marketing team. When you work with Zinc Marketing, you can expect results from someone that really knows your business and feels invested in it. In fact, we’ll even spend time in your office, if you want, but we do tend to drink a lot of coffee…
But, it’s not only the fact we see ourselves as part of your team that makes us different. Here are some other benefits that we believe sets us apart:
Our campaigns stand out so you can reach your target audience and get found. We develop innovative concepts to get awareness with your target audience. But that’s only the beginning, we ensure the right prospects identify themselves and then include follow-on initiatives to engage with them.
We implement the best tactics on the right platforms to reach your audience. Many agencies are tied to their core competency. Our core competency is developing the overall marketing strategy and key messages. This gives us the flexibility to choose the right marketing mix to build an integrated plan that meets your objectives.
We work within your budget to develop a plan that will deliver the best marketing ROI. Our plans are built on a strong foundation of simple, differentiated messaging and clear, buyer personas. Then we ensure that all efforts are aligned towards meeting your goals. The result is more awareness, better engagement and increased revenue.
Let’s work together
Founded in 2001, Zinc Marketing is based in Ottawa, Canada and has helped companies like you in Toronto, Dallas and Silicon Valley.