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It’s finally come time to launch your product to the world. But how do you build awareness of and ensure your sales team is armed to convert this interest into customers?
That’s where a product launch comes in. Simply put, a product launch is a coordinated effort to bring your new solution to market while building momentum.
But, without a proven framework how can you ensure that your product launch will be successful and that you have everything covered.
That’s where a product launch comes in. Simply put, a product launch is a coordinated effort to bring your new solution to market while building momentum.
But, without a proven framework how can you ensure that your product launch will be successful and that you have everything covered.
In this webinar you will learn how to:
- Identify your ideal customer profile (ICP)
- Develop compelling product positioning
- Create the required sales tools and product content
- Build awareness and credibility of your new product
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Our speakers...
Carolyn Raab
Chief Product Officer
Corsa Security
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Over her 30+ year career, Carolyn Raab has a proven track record of bringing innovative products to market in the security and networking industry. As the Chief Product Officer at Corsa Security, Carolyn works with large enterprises, service providers, and MSSPs, who are struggling with business agility, by offering a new approach to scaling network security.
Throughout her career, Carolyn has always focused on listening to customers and industry experts to ensuring the solutions address the customers’ needs and deliver strong value.
Throughout her career, Carolyn has always focused on listening to customers and industry experts to ensuring the solutions address the customers’ needs and deliver strong value.
Brendan Ziolo
President and Founder
Zinc Marketing
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During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley.
He has launched innovative products and built industry-leading brands be developing clear messaging and strategies. He has also generated strong demand by creating compelling content that drove integrated marketing campaigns. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.
He has launched innovative products and built industry-leading brands be developing clear messaging and strategies. He has also generated strong demand by creating compelling content that drove integrated marketing campaigns. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.
