Develop a B2B Marketing Strategy
We work with you to create a focused, goal-oriented B2B marketing strategy tailored to your business.
Focused B2B marketing strategy and a plan for execution
A solid B2B marketing strategy starts with a clearly defined goal, differentiated messaging, and detailed understanding of your buyers and their journeys. With that foundation in place, we then prepare a marketing plan you can implement, including content and media.
A well-defined goal aligned with your overall business objectives sets your strategic direction and helps reveal which tactics are the best fit for your specific plan.
Simple and consistent messaging is the cornerstone of all marketing efforts, giving your business and your solutions differentiation in the marketplace.
A detailed understand of your buyers, their roles and the challenges they face will help you communicate the value you bring, in ways that will reach them most effectively.
Our proven framework produces clear, compelling messaging to position your business, including a value proposition and key differentiators. We start with a messaging workshop to unearth what’s essential, using the findings to build a messaging script that can be used consistently across your organization. We also provide you with ready-to-use copy that can be used as-is in marketing materials.
Buyer Persona Research
Our distinctive approach to defining buyer personas looks beyond just demographics to focus on understanding their goals, challenges and what keeps them up at night. We isolate the top two or three most relevant personas for your business — the key ones addressable with your resources and budget — and map their journeys to guide your content and media strategies.
B2B Content Strategy
Our content strategy development begins with an audit of your existing material to understand what needs improvement. Once we have a clear view of the gaps, we start to brainstorm new ideas, stories and formats for the content that will drive the business and surpass your goals. As part of our content strategy process, we also define an editorial calendar, timeline and budget so you have a complete plan to build the content you need.
B2B Media Strategy
A successful B2B marketing strategy combines content and distribution. We take a holistic approach to our planning by exploring paid, earned and owned media strategies that will help you promote your content to your audience. We only ever recommend tactics that we believe will deliver results for your business, and develop data-driven, fully budgeted channel plans to optimize your reach and impact.