An experienced team to support your content marketing program with effective, on-target topics and formats.
Create quality content that provides value
People talk about ‘effective content’ all the time, but what does that mean? In our experience it means content that delivers real information of value to your customers — and helps them solve their problems.
Creating truly great content is hard, especially for teams that are already stretched thin or are under pressure to produce quantity instead of quality.
Our experienced team can help relieve the pressure by quickly understanding your messages and translating them into engaging content that moves your buyers along their journey.
We can help create content for your marketing programs
From blogs to white papers, infographics to videos and much more, we can help you create content in a variety of formats to communicate your message.
Blogs and Articles
B2B Content Survival Guide
This guide offers practical, proven tips on how to survive, thrive and produce credible expert content with real value for the audiences you want to reach, including:
- The challenges of prioritization
- What it really means to ‘know your audience’
- How to protect against overwhelm
Practical content marketing advice from our blog
Our Founder and President, Brendan Ziolo, shares some content marketing insights, tips and lessons learned on his blog…
B2B content planning needs to be focused: you don’t need more; you need great. The list of B2B content planning pitfalls is long but let’s start with four fundamental ones.
Knowing what you want the content piece to achieve at the outset helps you make sharper decisions and optimize future pieces of content to achieve even more success.
Making sure your stories align with the four pillars of great storytelling and fit within a well-defined content framework lets you pursue your goals with confidence.
When your buyer sees themselves and their priorities in your content, the more engaged your audience will be. It pays to invest time and effort in researching your buyers.
Many B2B content calendars simply plot content pieces against dates. But, your calendar needs to be more: it’s a time-based articulation of your content strategy and plan.
A very typical marketing strategy often includes doing more to get better results. But does executing more tactics really lead to a more successful campaign?
Let’s get started!
The Zinc Marketing team has decades of content marketing experience and would welcome the opportunity to help create your content.