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Zinc Marketing

Zinc Marketing

Your B2B marketing team that helps you focus your marketing for better results.

  • What We Do
    • B2B Marketing Strategy
    • B2B Content
  • How We Help
    • Fractional CMO
    • Product Launches
    • Message Development
    • Content Marketing
    • Integrated Marketing Campaigns
    • Sales and Marketing Alignment
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    • Corsa Security
  • Why Us
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LinkedIn Campaigns

Strengthen your presence, grow your network and engage with prospects through our proven LinkedIn campaigns.

Generate more demand with LinkedIn campaigns

Since it launched over 20 years ago, LinkedIn has become the world’s largest professional social network with more than 2 billion users. More importantly, it is widely regarded as the undisputed platform for B2B demand generation.

As a result, the competition on LinkedIn for messages and campaigns is intense. So how do you stand out, get attention and engage with your audience?

Let us help you leverage our best practices and tools so you can capitalize on LinkedIn and make your B2B demand generation campaigns more successful.

How we help with LinkedIn campaigns

We can help with your LinkedIn campaigns

We offer three distinct packages that can be combined for even better results.

Content Creation and Sharing

Attracting prospects and followers with meaningful thought leadership content is a better way to grow your network than simply trying to connect with people. If you struggle to do this regularly, let us let us take all the heavy lifting off your plate so you can focus on answering questions and responding to posts from your followers.

Advertising Campaigns

From awareness to conversion, LinkedIn can help you reach and engage your target audience. But pinning down the right messages and expressing them creatively can be a challenge. So can setting up and optimizing your LinkedIn ads. Leverage our expertise and help in executing these ad campaigns.

Social Prospecting

Once you’ve captured attention with high-quality content and/or appealing ads, you want to make the most of your one-to-one connections by engaging and messaging directly with your prospects. We have a proven tool and framework that can automate this entire process so you can focus on booking meetings.

Let’s talk about LinkedIn
LinkedIn webinar

ON-DEMAND WEBINAR

“Amplify Your LinkedIn”

In this webinar you will learn how to:

  • Improve your profile so it appeals to prospects
  • Build the right list of prospects in Sales Navigator
  • Develop a content strategy that positions you as a thought leader
  • Create messages that deliver connections and responses
  • Engage with your audience
WATCH IT Now

Practical LinkedIn advice

Our Founder and President, Brendan Ziolo, shares some LinkedIn insights and tips on his blog and in this video series…

Why LinkedIn is the platform for B2B demand generation

Discover some of the key reasons that LinkedIn has become the undisputed platform for B2B demand generation and how you can take advantage.

Read more

Three key ways to optimize your LinkedIn content strategy

Content is the cornerstone of any B2B demand generation campaign and efforts on LinkedIn are no different. Learn three crucial elements of your LinkedIn content strategy.

Read more

How to build the best list of prospects in Sales Navigator

Successful B2B demand generation on LinkedIn requires a good-sized network but it’s not just about the number. Discover a few tricks to build a list that’s right for you.

Read more

“It’s clear that LinkedIn can be an influential platform for B2B demand generation but we needed to make it super simple for our sales team. Zinc Marketing delivered a turnkey social prospecting campaign on LinkedIn that has been incredibly successful. Their expertise and guidance on everything from messaging to targeting have resulted in quality engagements and meetings. We are looking forward to extending it to more team members in the near future.”

Shana Nardecchia

Ubicquia

LinkedIn Insights video series

The B2B demand generation platform

Building a profile for prospects

Messaging that delivers responses

Faster is better engagement

Let’s get started!

The Zinc Marketing team has years of LinkedIn experience and would welcome the opportunity to help you amplify your efforts and take advantage of this platform for B2B demand generation.

Get in touch today!

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