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LinkedIn continues to grow and now counts over 2 billion users in 200 countries, making it the world’s largest professional social network. More importantly, LinkedIn has become the undisputed platform for B2B demand generation.
But this is also not a secret and the competition to get attention on LinkedIn is intense. We’ll explore some best practices so you can capitalize on the power of LinkedIn to make your B2B demand generation campaigns more successful.
But this is also not a secret and the competition to get attention on LinkedIn is intense. We’ll explore some best practices so you can capitalize on the power of LinkedIn to make your B2B demand generation campaigns more successful.
In this webinar you will learn how to:
- Improve your profile so it appeals to prospects
- Build the right list of prospects in Sales Navigator
- Develop a content strategy that positions you as a thought leader
- Create messages that deliver connections and responses
- Engage with your audience
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Our speakers...
Mojan Butler
Vice President of Partnerships
CoPilot AI
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Mojan Butler is a seasoned tech executive with over a decade of experience focusing on go-to-market strategies, enterprise sales, revenue operations, and strategic partnerships. Currently, as the Vice President of Partnerships at CoPilot AI, he has played an instrumental role over the past seven years in propelling the company's growth. Under his leadership, partnerships have been established with industry giants like MassMutual and Guardian Life, and a robust reseller network has been created. Before joining CoPilot AI, Mojan honed his skills as an Enterprise Account Executive at SAP.
Brendan Ziolo
President and Founder
Zinc Marketing
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During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has launched innovative products and built industry-leading brands by developing clear messaging and strategies. He has also generated strong demand by creating compelling content that drove integrated marketing campaigns. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.
