Integrated Marketing Campaigns
Build your brand and generate demand with our integrated marketing campaigns that deliver results.
It’s all about the mix of paid, earned and owned media
Successful integrated marketing campaigns are about making sure you have the right content in the right place at the right time so your target audience can find it and pays attention.
There are three ways to do this – Paid, Earned and Owned media – but the real power is when you integrate the right mix. We can help you develop a media strategy based on the best channels for your audiences across the buyer’s journey to make your integrated marketing campaigns more successful.
An integrated marketing campaign designed just for you
We’ll develop a plan that leverages and combines the right channels across paid, earned and owned media for even better results.
Paid
Paying for content distribution or placement is easy to get started but can get expensive quickly if not set up correctly and optimized. We can help you select the right channels to reach your target audience within for your budget and ensure you get the best ROI for this investment.
Earned
Having others write about your company or product or share your content for free is almost always a good thing — but it doesn’t just happen on its own. We create compelling stories and pitch them to platforms so that you get picked up and your content becomes a go-to source of perspective and insight.
Owned
Attracting audiences to the platforms you create and control is the ultimate success, whether that’s your website, social accounts, YouTube channel or podcast. We build thought leadership campaigns that make your team recognized experts in your industry.
Get Found Webinar
How to generate B2B demand with an integrated marketing campaign
Our Founder and President Brendan Ziolo, will be joined by seasoned marketing experts Matt Besch and Shana Nardecchia for a Q&A session to unearth ideas and insights you can leverage to drive growth with your next campaign. In this webinar, you will:
- Gain a comprehensive framework for building integrated marketing campaigns
- Discover why integrating paid, earned and owned media delivers better results
- Learn how to map your content across the buyer’s journey
- Understand what is working and not working in today’s B2B demand generation
Get Found series
Our Founder and President, Brendan Ziolo, shares some insights and tips in this series…
Integrate paid, earned & owned media
In this first episode of the Get Found series, Brendan breaks down how to build a media strategy that gets results. He walks through Paid-Earned-Owned media approach, and maps each type to the buyer’s journey to help you maximize impact.
How to map content to the buyer’s journey
In this second episode, Brendan shifts focus to content and its crucial role in keeping your audience engaged. He outlines the Hero-Hub-Help Framework and explains how to align content with the buyer’s journey to drive awareness, engagement, and conversion.
How to align your content and media plan
In Episode 3, Brendan connects the dots to build a campaign that guides your audience from awareness to conversion. He shares a practical framework for aligning messaging, content, and media across the buyer journey to build an integrated marketing campaign.
10x Your Promotion
Paid Media
Earned Media
Owned Media
Let’s get started!
The Zinc Marketing team has years of marketing campaign experience and would welcome the opportunity to help you integrate your paid, earned and owned media for better results.
We can help you beyond integrated marketing campaigns
LinkedIn Campaigns
Strengthen your presence, grow your network and engage with prospects through our proven LinkedIn campaigns.
Content Marketing
An experienced team to support your content marketing program with effective, on-target topics and formats.