Integrated Marketing Campaigns
Build your brand and generate demand with our integrated marketing campaigns that deliver results.
It’s all about the mix of paid, earned and owned media
Successful integrated marketing campaigns are about making sure you have the right content in the right place at the right time so your target audience can find it and pays attention.
There are three ways to do this – Paid, Earned and Owned media – but the real power is when you integrate the right mix. We can help you develop a media strategy based on the best channels for your audiences across the buyer’s journey to make your integrated marketing campaigns more successful.
An integrated marketing campaign designed just for you
We’ll develop a plan that leverages and combines the right channels across paid, earned and owned media for even better results.
Paid
Paying for content distribution or placement is easy to get started but can get expensive quickly if not set up correctly and optimized. We can help you select the right channels to reach your target audience within for your budget and ensure you get the best ROI for this investment.
Earned
Having others write about your company or product or share your content for free is almost always a good thing — but it doesn’t just happen on its own. We create compelling stories and pitch them to platforms so that you get picked up and your content becomes a go-to source of perspective and insight.
Owned
Attracting audiences to the platforms you create and control is the ultimate success, whether that’s your website, social accounts, YouTube channel or podcast. We build thought leadership campaigns that make your team recognized experts in your industry.
What should your campaign focus on?
Marketers continue to debate whether the core job of a campaign is to build brand awareness or generate demand. Our new blog explains why the answer is actually both. It explores:
- The different drivers of brand and demand campaigns
- The relationship between them — and why integration matters
- The critical importance of goal-setting up front
Get Found series
Our Founder and President, Brendan Ziolo, shares some insights and tips in this series…
10x Your Promotion
Paid Media
Earned Media
Owned Media
Let’s get started!
The Zinc Marketing team has years of marketing campaign experience and would welcome the opportunity to help you integrate your paid, earned and owned media for better results.
We can help you beyond integrated marketing campaigns
LinkedIn Campaigns
Strengthen your presence, grow your network and engage with prospects through our proven LinkedIn campaigns.
Content Marketing
An experienced team to support your content marketing program with effective, on-target topics and formats.