Build B2B Content
We work with you to build the B2B content that resonates with your audience.
Helping You Produce Compelling B2B Content
With so much content being generated every day, how do you make yours stand out? Our Zinc Marketing team has the practical experience to help you develop content that gets noticed by following these guidelines…
Interesting
Content that’s relatable, relevant and tells a story will resonate with your audiences and drive your message home.
Credible
B2B audiences want facts, not fiction, so you need to support your points with reliable data and expert perspective.
Unique
Your audience will engage with and share content that has something different to say or a new angle to offer.
Well-written
When content is clear, appealing and easy to read, audiences are more likely to follow it through to the end.
Thought Leadership
Authentic industry thought leadership establishes your expertise and sets you apart from the competition.
We’ll help you develop a thought leadership program from topic selection to content creation and deliver valuable perspective to your audience. We cover the full range of formats depending on your audience, journey and channels, including:
- Articles
- eBooks
- Whitepapers
- Infographics
- And more…
Check out these thought leadership samples for Nokia, Ubicquia and Corsa Security.
Product Content
As your buyers move through their journey, they want to know more about your product or solution – not just “feeds and speeds” but how it helps them solve their problems, better than the alternatives.
It takes different kinds of content to reach later-stage buyers. We can help you develop targeted materials, including:
- Use cases
- Solution sheets
- Presentations
- Case studies
- And more…
See how we’ve helped other companies promote their offerings, including: Ubicquia and Corsa Security.
Websites
Your website is your “storefront” and the foundation of all your marketing efforts. It’s critical that it not only exemplifies your brand but also delivers results to you and your audience.
An integrated approach to the web starts with a strategy, not the platform. We cover the full scope of end-to-end website creation, including:
- Strategy
- Design
- Copy
- Videos
- Development
Check out these sites, we’ve created for Ubicquia and Corsa Security.
