Sales and Marketing Alignment
Address the most critical gaps between your sales and marketing teams by leveraging our experience and support.
Align your sales and marketing teams for better results
Sales and marketing alignment is a common problem for many organizations, leading to a lot of inefficiencies that ultimately result in extra costs or lost revenues.
Closing the gaps takes clear communication, strong leadership and common goals — all of which can be challenging to set up. Our experience and insight help you overcome obstacles and put the right foundations in place.
Achieve sales and marketing alignment in three key areas
We polled sales and marketing professionals to identify the top issues that lead to performance-affecting disconnects. They came back with three clear answers — all of which we can help you address.
Messaging
Inconsistent messages send mixed signals, which in turn creates confusion among prospects and friction between sales and marketing teams. We can help you close the messaging divide with proven practices that promote collaboration, consensus and clear leadership.
Leads
It goes without saying that leads are crucial for growth. Poor lead management can take a significant toll on your organization — and often starts with sales–marketing disagreement over what constitutes a qualified lead. We help teams agree on and adopt lead management best practices.
Collateral
Effective collateral is essential to driving the buyer journey. But marketing doesn’t always create what sales thinks it needs. We work with you to establish collaborative content creation practices that result in on-target collateral with consistent messaging that actually gets used.
OUR PARTNER
Portage Sales
Portage Sales specializes in sales enablement, helping B2B companies at the scale-up stage increase sales and customer success quota attainment. Portage clients have experienced record sales driven by as much as a 10% boost in quota achievement.
Bridging the Sales and Marketing Divide
Join Zinc Marketing’s Brendan Ziolo and Peter Meyers of Portage Sales for a series of in-depth discussions and practical strategies that will help you achieve sales and marketing alignment.
Episode 1: The Messaging Disconnect
In this episode, Brendan and Peter discuss why marketing and sales don’t speak the same language. They also explore some practical strategies to bridge the divide.
Episode 2: Lead Quality and Follow-up
Brendan and Peter dissect why sales and marketing often clash over what makes a lead “qualified”. They offer practical solutions to bridge this gap and improve collaboration.
Episode 3: Sales-ready Collateral
In this episode, Brendan and Peter explore the common challenges and best practices for developing sales-ready collateral.
Episode 4: Final Takeaways
In this final episode, we reflect on some takeaways from our discussions and dive into how you can foster better collaboration to drive results.
Let’s get started!
The Zinc Marketing and Portage Sales teams have years of experience working in sales and marketing at B2B startups, scaleups and enterprises. We would welcome the opportunity to help you bridge the divide between your teams.