Fractional CMO and Advisor
Not ready to hire a full-time marketing leader? Get the expertise you need to grow your marketing efforts with a fractional CMO.
Experience and know-how to build your marketing strategy
Marketing is a strategic activity that will grow your business. But building that strategy requires experience and leadership. While it’s a big investment to hire someone full-time for strategic marketing, a Fractional CMO or Marketing Advisor can help guide you through this critical phase .
Our know-how, proven process and clear frameworks will help you develop a more focused marketing strategy that delivers strong ROI. We can also help oversee the implementation of the marketing plan and make the needed adjustments for even better results.
How we work with you
We bring decades of B2B technology marketing experience to guide your strategy and plan. We follow a proven process and set clear expectations, rooted in five core principles:
- Integration: We learn your business deeply and become a seamless part of your team.
- Definition: We set clear goals and ensure collective alignment.
- Focus: We concentrate on finding the right tactics for your aims and budget.
- Honesty: We communicate proactively and with integrity.
- Accountability: We track performance and fine-tune continually to optimize results.
Flexible offerings to fit your needs and budget
Depending where you are at on your marketing journey, you will need a different level of support. Choose the role and type of support that best meets your needs:
Advisor
We can be your advisor and coach as you build your marketing strategy. This allows you to minimize your costs while gaining access to our expertise and proven frameworks.
Strategist
We can develop your complete marketing strategy or fill in any gaps where you need additional expertise so you can focus on developing the product and growing the business.
CMO
We can become your fractional CMO to round out your leadership team and build a foundation for your marketing efforts without commiting to a full-time executive in the early stages.
Your Fractional CMO and Advisor
Before starting Zinc Marketing, Brendan was a B2B marketing executive for 25+ years with technology companies in Dallas, Silicon Valley, Toronto and Ottawa. He’s been the first marketing hire at several startups to leading the global thought leadership initiatives for Nokia. During his award-winning career, he’s launched innovative products, built industry-leading brands and generated strong demand through integrated marketing campaigns. He’s a motivational leader who energizes teams to achieve top performance. Learn more about Brendan on LinkedIn, by reading his blog or by visiting his web site.
The Principles of B2B Marketing
Zinc Marketing’s Brendan Ziolo looks at key B2B marketing principles that will form the basis of your marketing strategy and plan in this YouTube series.
Episode 1: The 4 Ps
In this episode, Brendan outlines the 4Ps of marketing and why this concept that is over 60 years old is still very relevant to building your marketing strategy.
Episode 2: Segmentation
In this episode, Brendan explores the foundational concept of market segmentation and why characteristics like firmographics and technographics are particularly important in B2B.
Episode 3: Targeting
In this episode, Brendan delves into the importance of targeting—an essential next step after market segmentation—by introducing the DAMP approach and ICP concept.
Episode 4: Positioning
In this episode, Brendan covers positioning, the third step in the STP framework, and explains why every product needs to clearly articulate its unique value to its buyer.
Episode 5: Buyer Personas
In this episode, Brendan Ziolo dives into the essential concept of buyer personas and their evolving role in modern marketing as they shift to encompass buying groups.
Episode 6: Buyer’s Journey
In this episode, Brendan explores the Buyer’s Journey and the importance of understanding the steps your audience goes through when deciding on a solution.
Let’s get started!
Our Founder and President Brendan Ziolo has years of experience leading the marketing efforts of B2B startups, scaleups and enterprises. Brendan would welcome the opportunity to help you build a marketing strategy that drives growth as your Fractional CMO or Marketing Advisor.