Message development
Resources for message development to help you position your company or product and what makes it unique.
Create clear and compelling messages
Developing truly great messaging is tough work for any business, but for B2B technology companies it’s especially hard. That’s because a novel or disruptive technology may not be easily understood so you’re building meaning from the ground up.
Following a well-defined structure to create your messaging ensures you are thinking about your story in a way that your audience will understand, stands out from the competition, and can be used by everyone in your organization.
EBOOK
B2B Messaging Survival Guide
This guide offers practical, proven tips on how to create messaging that will help your organization achieve its marketing goals, including:
- Connecting with your audience
- Alignment across your business
- How to stand out
Practical messaging development advice from our blog
Our Founder and President, Brendan Ziolo, shares some insights, tips and lessons learned on messaging development in his blog…
Top 3 messaging challenges that B2B technology companies need to solve
Developing truly great messaging is tough work for any business, but for B2B technology companies it’s especially hard. It can be done and it starts with understanding the top challenges.
Do B2B technology companies need to create a brilliant tagline?
Any B2B tech company would love to have a punchy little tagline that captures hearts and minds. But the underlying drivers are just too different for B2B companies to replicate what B2C brands do.
Why context matters and how leveraging it can improve your B2B messaging
Context is another layer that needs to be factored in as you drill down and apply your framework in the real world. It’s not about changing your messages: it’s about employing them in context.
ON DEMAND
“Spell it out!”
In this webinar you will learn the four steps to create clear and compelling messages:
- Know your audience and their challenges
- Ask the right questions to discover what makes you different
- Get buy-in from across the company so they are all speaking the same language
- Test and refine your messaging… but not too much
Let’s get started!
The Zinc Marketing team has decades of experience developing clear and compelling messages for your company and products.