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Developing truly great messaging and communicating it to an audience is tough work for any business, but for B2B technology companies it’s especially hard. That's why we decided to do another webinar.
A novel or disruptive solution may not be as easily understood or have as much context so you have to build meaning from the ground up. To create clear and compelling messaging, there are four steps to follow.
A novel or disruptive solution may not be as easily understood or have as much context so you have to build meaning from the ground up. To create clear and compelling messaging, there are four steps to follow.
In this webinar you will learn those steps:
- Know your audience and their challenges
- Ask the right questions to discover what makes you different
- Get buy-in from across the company so they are all speaking the same language
- Test and refine your messaging... but not too much
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Speaker
Brendan Ziolo
Founder & President,
Zinc Marketing
During his 25-year, award-winning career, Brendan Ziolo has launched innovative products and built industry-leading brands by developing clear messaging and marketing strategies for several B2B technology companies in Ottawa, Toronto, Dallas and Silicon Valley. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.
