Your B2B marketing team
We partner with B2B technology companies to help them scale their marketing efforts and drive revenue.
About Zinc Marketing
We are a results-focused marketing agency serving B2B companies in the technology space. If you’re a startup or scale-up in cybersecurity, IT, cloud, SaaS or AI and ready to leverage marketing as a strategic business driver, we’re the partner you’ve been looking for.
We help you drive profitable growth by targeting the right personas, highlighting what makes you different and executing marketing tactics that move buyers along their journey.
Our team of experienced strategists, content creators and media experts has decades of experience developing and delivering integrated marketing campaigns that get results.
B2B tech focus
We understand B2B tech companies: their needs, drivers and offerings. We also understand the audiences they want to reach — and how to connect with them.
Experienced team
Our team has decades of marketing experience working with organizations from tech startups to global companies, so we get it right early.
Strategic approach
We take a strategic and integrated approach as we plan and execute your marketing campaigns to ensure they deliver and meet your goals.
Action with urgency
We understand marketing needs to move fast. We pride ourselves in always delivering quality work on time across everything that we do.
“We are called Zinc Marketing because the mineral Zinc is an essential element for human development and growth just as marketing is essential to your organization’s growth. We can supplement your team to ensure your marketing efforts deliver revenue.”
– Brendan Ziolo, Founder and President
Meet the Zinc Marketing team
Zinc Marketing is a team of experienced strategists, content creators, and demand generation experts that has focused on B2B technology marketing for decades. We combine strategic thinking with compelling writing and creative concepts to deliver integrated and results-driven campaigns.
Brendan Ziolo
Founder and President, Marketing Strategist
During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups that were acquired to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley.
- Nokia global thought leadership campaign & first B2B influencer series
- “New Guy” campaign for Alcatel-Lucent with 700k+ YouTube views
- Award-winning Kindsight launch with fastest-selling product
- Won Best of Interop award & #1 web site for Sipera Systems
- TimeStep’s Awesome Powers, one of the top 10 things to see at Interop
Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI. Brendan writes extensively about marketing strategy, content creation and demand generation on his blog or social media.
Stephanie Bullock
Account Manager, Social Media
Stephanie started by growing her own business through social media. Now, she is an influencer to her large following and helps other businesses grow using the same techniques. She is the co-founder of Zinc Social.
Amanda Hiscott
PR and Marketing Coordinator
An Ontario Scholar and Dean’s List graduate of the Business Marketing program at Algonquin College, Amanda keeps all our projects on track while helping execute both PR and social media campaigns for our clients.
Derrick Lacelle
Creative Director, Design
With 25+ years of B2B design experience, Derrick helps companies to refine their identities and design, so they connect with their audiences. It’s about building brands that are simple, clear and distinctive.
Sarah Sambles
Writer and Media Relations
With over 20 years’ experience in marketing, Sarah helps our clients get their message in front of the right buyers. Her expertise includes content strategy, PR, branding, copy writing, websites and so much more.
Andrew Kirkwood
Associate Senior Writer and Editor
Andrew has more than 25 years of experience helping B2B companies develop creative and compelling content. He has a unique ability to communicate complex technical content in clear and engaging ways.
The Zinc Marketing Affiliates
The Zinc Marketing family includes specialized affiliates that add even more value for clients.
Zinc Social is a team of marketing specialists that provide social media solutions for small business, creators and professionals. With decades of experience in social media and content creation concepts, we help you build and maintain a well-rounded online presence, so you can focus on other areas of business.
Zinc Academy shares proven B2B marketing principles that help businesses grow. Our Marketing Bootcamps use proven frameworks and templates built on real world experience to help you build and execute more effective marketing plans. Our easy-to-follow format is designed to help you learn quickly.
The Zinc Marketing Partners
During our decades in B2B marketing, we’ve forged strong relationships with leading companies whose services complement and enrich our core offerings.
Portage Sales specializes in sales enablement, helping B2B companies at the scale-up stage increase sales and customer success quota attainment. Portage clients have experienced record sales driven by as much as a 10% boost in quota achievement.
The award-winning professionals at Search Warrant rely on best practices and data-driven decisions for SEO and paid advertising. We have worked together to deliver strong performance and results, including number-one search rankings.