Content development
Discover how to develop content that delivers real information of value to your customers — and solves their problems.
Create quality content that provides value
People talk about ‘effective content’ all the time, but what does that mean? It’s content that delivers real information of value to your customers — and helps them solve their problems.
Creating truly great content is hard, especially for teams that are already stretched thin or are under pressure to produce quantity instead of quality. These resources will help you develop engaging content that moves your buyers along their journey.
Practical content marketing advice from our blog
Our Founder and President, Brendan Ziolo, shares some content marketing insights, tips and lessons learned on his blog…
Four B2B content planning pitfalls you really need to avoid
B2B content planning needs to be focused: you don’t need more; you need great. The list of B2B content planning pitfalls is long but let’s start with four fundamental ones.
Know how to set clear goals for more B2B content success
Knowing what you want the content piece to achieve at the outset helps you make sharper decisions and optimize future pieces of content to achieve even more success.
How a B2B content framework helps you tell better stories
Making sure your stories align with the four pillars of great storytelling and fit within a well-defined content framework lets you pursue your goals with confidence.
B2B buyer personas make a winning content strategy
When your buyer sees themselves and their priorities in your content, the more engaged your audience will be. It pays to invest time and effort in researching your buyers.
How to plan a clear, more achievable content calendar
Many B2B content calendars simply plot content pieces against dates. But, your calendar needs to be more: it’s a time-based articulation of your content strategy and plan.
Why fewer, killer tactics makes a great marketing strategy
A very typical marketing strategy often includes doing more to get better results. But does executing more tactics really lead to a more successful campaign?
EBOOK
B2B Content Survival Guide
This guide offers practical, proven tips on how to survive, thrive and produce credible expert content with real value for the audiences you want to reach, including:
- The challenges of prioritization
- What it really means to ‘know your audience’
- How to protect against overwhelming requests
Let’s get started!
The Zinc Marketing team has decades of content marketing experience and would welcome the opportunity to help develop your content.