Your B2B Marketing Team
Would you like to get better results from your B2B marketing? Are you struggling to scale your capacity? Are you just getting your marketing program started?
We can help you focus…
YOUTUBE SERIES
The Principles of B2B Marketing
In this series, we explore some of the core B2B marketing principles that have proven their value over time. In each episode, we look at one essential concept to see where it began, how it has evolved and what’s most important today. Learn how these foundational strategies continue to shape successful marketing plans and why they remain critical.
What we do
From planning to execution
We become part of your B2B marketing team so you can surpass your goals… Learn more
STRATEGY
Focus your marketing strategy based on clearly defined goals, differentiated messaging, and precise understanding of your buyers and their journeys.
CONTENT
Build compelling B2B content that positions you as a thought leader by solving customers’ problems and positioning your solutions as vital to their success.
DEMAND
Create demand by engaging your buyers at their preferred watering holes at each stage of the journeys by integrating paid, earned and owned media to prove your value.
“Zinc Marketing put us on the map as a network security company. Not only did they help us re-brand but they became our virtual marketing team that built our strategy and executed it. They have contributed to our success in more ways than I can count. I continue to be amazed at how well they know our business, our industry and our buyers. It’s never been easier to work with an agency that delivers marketing, which has a measurable impact!”
Carolyn Raab
Corsa SecurityWho we WORK WITH
We have helped someone like you
From start-ups and scale-ups to established B2B technology companies… Learn more
Why us
Marketing with focus
Our prescription for better B2B marketing is built on three core principles… Learn more
It starts with a strategy
Focus your strategy on surpassing a clearly-defined goal.
Less is more
Focus on fewer tactics but execute them with better quality.
driven by results
Measure and optimize your campaign with a focus on results.
“I’ve worked with Brendan off and on for 25 years. I brought Zinc Marketing into ThinkRF to lead our marketing efforts. Brendan transforms the black magic of marketing into a clear and concise process. He effectively translates products and markets into messaging, strategy, execution and metrics. He has assembled a great team to efficiently deal with the multifaceted requirements of marketing and complements any internal resources.”
Tim Hember
ThinkRF
ESSENTIAL ELEMENTS
Just as zinc is an essential element for human growth and development, marketing is vital to your companies’ long-term success. Sign up today for our newsletter full of practical, expert insights you can use for better B2B marketing that will grow your business.
In our newsletter, you will find insights into these and more:
- Defining your target market and buyer persona
- Communicating a consistent and differentiated message
- Building compelling content that offers real value to your audience
- Engaging your audience so you know when they are ready to buy
How we help
Insights and services to grow your business
Based on decades of experience, we offer advice or DFY packages to make you more successful…
PRODUCT LAUNCHES
Discover a proven framework to ensure that your product launch will be successful and delivers results.
MESSAGe development
See how to create clear and compelling messages that are simple, differentiated and consistent.
CONTENT MARKETING
Create content that engages your buyers at each stage of the journeys and communicates your value.
MARKETING CAMPAIGNS
Build your brand and generate demand with by integrating paid, earned and owned media to deliver better results.
“Brendan is one of the true masters of the marketing craft. His strategic advice and experience have been invaluable to me as the Ubicquia CMO. While we scale-up our team and campaigns, Zinc Marketing has filled critical gaps and helped us to execute our plan from a new web site to content creation and product launches. I’m not sure where we would be without Brendan and the Zinc Marketing team.”