Marketing that drives revenue
Marketing is a strategic activity that must align every campaign, channel, and piece of content to build and accelerate your pipeline.
The marketing results you’ve always hoped for
Marketing’s job is to drive growth. Yet many B2B tech companies struggle to get the results they need — or even know how their marketing efforts are contributing to revenue generation.
To drive revenue, marketing must build awareness, generate demand and engage the buyer with compelling content throughout their journey. All that activity needs to be aligned with sales and optimized continuously to achieve results. Our integrated, strategic approach connects all your marketing activity directly to customer acquisition, retention and lifetime value.
Our prescription for results
Our approach is built on three pillars. Each plays a critical role in turning marketing activities into revenue growth.
Strategy and alignment
Marketing that drives revenue starts with alignment across sales and marketing as they collaborate on shared revenue targets, define the ideal customer profile (ICP), create differentiated messaging and map the buyer’s journey.
Content and engagement
The right mix of credible content moves buyers through their journey toward the purchase decision. It’s about showing value and turning attention into action by delivering the right message to the right audience at the right time.
Continuous optimization
Marketing is never “set and forget.” Continuous optimization ensures each investment contributes to revenue growth, improving lead quality, lowering cost per acquisition and driving higher conversion.
Mapping to the buyer’s journey
The buyer’s journey is never linear, but it does move through definable stages:
- Awareness: Thought leadership campaigns, educational content, media coverage and social help you build brand recognition with your audience and prove you understand their challenges.
- Engagement: Webinars, content syndication, paid media and targeted email marketing programs help prospects evaluate your options and move deeper into the funnel.
- Conversion: Sales enablement content such as demos, calculators and case studies builds credibility, proves your value and empowers the sales team to close more deals.
By aligning marketing activities to these stages, you create momentum through the revenue funnel by converting awareness into action, action into revenue, and revenue into long-term loyalty.
Marketing that delivers
Effective marketing focuses on building your pipeline, driving growth and delivering customer value. By integrating marketing more closely with sales, you gain a clearer view of what drives revenue and where to invest.
- See which campaigns generate high-quality opportunities.
- Optimize spend based on real ROI.
- Create consistent experiences across the buyer’s journey.
- Deliver predictable, measurable growth.
Turn marketing into a revenue engine
If you’re ready to make marketing accountable for growth, we can help.