Our B2B technology clients

Whether you’re a startup, scale-up or established enterprise, we’ve helped someone like you solve their marketing challenges.

Martello Technologies

Over the course of two years, Zinc Marketing helped Martello Technologies scale their marketing efforts. We started by providing content marketing support and quickly became Martello’s agency of record — their go-to partner for strategic marketing advice, demand generation campaigns, social media and product launches. Here’s what we delivered:

  • Offered strategic marketing advice for content planning, demand generation campaigns and more
  • Created content from sales collateral to blogs and SEO web copy for new MartelloTech.com to partner enablement tools
  • Executed paid media campaigns, mainly on LinkedIn
  • Managed social media for LinkedIn Company page and executive profiles
  • Secured industry coverage through our media relations efforts

ACCURE

Zinc Marketing has been an extension of the ACCURE team since early 2023 and helped launch the company in North America while scaling its marketing efforts globally. From content creation to paid media, our team has executed a variety of projects while offering strategic advice on their plan.​ Here’s what we delivered:

  • Developed a quarterly campaign plan including content and media strategy
  • Created content (writing and design) from solution sheets to articles and eBooks
  • Executed the paid media plan from ad buys to creative
  • Updated the ACCURE brand kit and refined the layout of numerous elements

Corsa

Zinc Marketing developed the marketing strategy and was the B2B marketing team for Corsa Security. During that time, we produced major product launches, executed demand generation campaigns and led ongoing content marketing efforts from blogs to videos.​ Here’s what we delivered:

  • Developed new messaging for Corsa’s buyer’s journey 
  • Rebranded the company and launched a new website ​
  • Built and executed the company’s marketing plan
  • Created thought leadership and solution content​
  • Generated demand using an account-based marketing (ABM) approach​
Read the case study

Other companies we’ve helped

We’ve helped Trend Micro build out their thought leadership position with a wide range of projects from ebooks and blogs to research reports, full-fledged campaigns and on-call editing support.

For multiple years, we’ve helped the Fortinet training team generate flagship reports on cybersecurity skills and awareness in organizations around the world.

While serving as a strategic advisor to Ubicquia’s CMO, we also worked closely with the internal marketing team to develop web content, run LinkedIn campaigns and produce other key assets telling the Ubicquia story.

We helped Wisepath build their marketing strategy and executed elements of their marketing plan, including LinkedIn thought leadership content.

Starting with messaging refinement and brand redevelopment, we supported GSI Solutions’ marketing efforts, including the build of a new website and development of key content pieces.

For early stage startup CordiSaas, our marketing support started with a messaging session and investor pitch designed to gain them traction and recognition.

Klavan Security came to us to generate demand for their new SOC2 offering. We worked with them to deliver a webinar and roll out a LinkedIn campaign.

We worked directly with the founders of this innovative agricultural technology company to support the development and execution of their marketing plans and build a website for their spin-off business, FutureProp.

NextNav needed support for their design projects so we helped them establish a consistent PowerPoint template, created infographics and helped with other designs.

We supported the company’s COO with strategic advice and helped them execute multiple marketing campaigns and product launches, while filling other gaps as needed.

We worked with Esprit-AI on a web refresh to better reflect their brand, developed animations and presentations, and carried out a LinkedIn campaign to bring fresh attention to the company.

A provider of specialized Canadian news sites, Squall is a vital information source for industry players. We led a messaging exercise and built a master brand to unify their sites and launched a new presence to communicate their value.