Sales and marketing alignment
Discover practical strategies to bridge the divide between sales and marketing and drive stronger business outcomes.
Align your sales and marketing teams for better results
Sales and marketing alignment is a common problem for many organizations, leading to a lot of inefficiencies that ultimately result in extra costs or lost revenues.
Closing the gaps takes clear communication, strong leadership and common goals — all of which can be challenging to set up.
Bridging the Sales and Marketing Divide
Join Zinc Marketing’s President and Founder, Brendan Ziolo and Peter Meyers of Portage Sales for a series of in-depth discussions and practical strategies that will help you achieve sales and marketing alignment.
Episode 1: The Messaging Disconnect
In this episode, Brendan and Peter discuss why marketing and sales don’t speak the same language. They also explore some practical strategies to bridge the divide.
Episode 2: Lead Quality and Follow-up
Brendan and Peter dissect why sales and marketing often clash over what makes a lead “qualified”. They offer practical solutions to bridge this gap and improve collaboration.
Episode 3: Sales-ready Collateral
In this episode, Brendan and Peter explore the common challenges and best practices for developing sales-ready collateral.
Episode 4: Final Takeaways
In this final episode, we reflect on some takeaways from our discussions and dive into how you can foster better collaboration to drive results.
Let’s get started!
The Zinc Marketing and Portage Sales teams have years of experience working in sales and marketing at B2B companies. We would welcome the opportunity to help you bridge the divide between these teams.