Integrated marketing campaigns
Learn how to create integrated marketing campaigns that align content, channels, and audiences for greater impact.
It’s all about the right marketing mix
Successful integrated marketing campaigns are about making sure you have the right content in the right place at the right time so your target audience can find it and pays attention.
There are three ways to get found – Paid, Earned and Owned media – but the real power is when you integrate the right mix. That’s why a media strategy based on the best channels for your audiences across the buyer’s journey will make your integrated marketing campaigns more successful.
Get Found series
Our Founder and President, Brendan Ziolo, shares insights and tips in his Get Found series on building effective integrated marketing campaigns.
Integrate paid, earned & owned media
In this first episode of the Get Found series, Brendan breaks down how to build a media strategy that gets results. He walks through Paid-Earned-Owned media approach, and maps each type to the buyer’s journey to help you maximize impact.
How to map content to the buyer’s journey
In this second episode, Brendan shifts focus to content and its crucial role in keeping your audience engaged. He outlines the Hero-Hub-Help Framework and explains how to align content with the buyer’s journey to drive awareness, engagement, and conversion.
How to align your content and media plan
In Episode 3, Brendan connects the dots to build a campaign that guides your audience from awareness to conversion. He shares a practical framework for aligning messaging, content, and media across the buyer journey to build an integrated marketing campaign.
How to engage and nurture prospects
In this episode, Brendan tackles a big challenge in B2B marketing: only 5% of your buyers are in-market at any given time. Brendan breaks down three practical ways companies can reach the other 95% by nurturing and engaging these future buyers over time.
Integrated marketing tips from our blog
Our Founder and President, Brendan Ziolo, shares more lessons on his blog…
Stop running cold campaigns: Use awareness to drive demand
Too many B2B marketers are still running cold campaigns and wondering why results fall flat. The truth is, you can’t convert an audience that doesn’t know you. It’s time to warm them up, and use awareness to drive demand.
The Top 5 B2B Media Platforms for Demand Generation
Every B2B tech marketer knows the struggle, there’s no shortage of platforms, but finding the ones that actually deliver? That’s the real challenge. Time to stop guessing and focus on channels that truly drive demand.
The brand vs demand debate is over
Marketers love to debate brand vs. demand, but it’s the wrong question. You don’t need one or the other; you need both working together. When brand builds familiarity and demand drives conversion, that’s when growth happens.
Get Found Webinar
Our Founder and President Brendan Ziolo, are joined by seasoned marketing experts Matt Besch and Shana Nardecchia for a Q&A session to unearth ideas and insights you can leverage to drive growth with your next integrated marketing campaign. In this webinar, you will:
- Discover why integrating paid, earned and owned media delivers better results
- Learn how to map your content across the buyer’s journey
- Understand what is working and not working in today’s B2B demand generation
Get Found series
In these Reels, our Founder and President, Brendan Ziolo, shares practical strategies and tips for creating an integrated marketing campaign that drives real results.
10x Your Promotion
Paid Media
Earned Media
Owned Media
Let’s get started!
The Zinc Marketing team has years of marketing campaign experience and would welcome the opportunity to help you integrate your paid, earned and owned media for better results.