B2B marketing strategy
Video series on the key B2B marketing principles that will form the basis of your marketing strategy and plan.
Experience and know-how to build your marketing strategy
Marketing is a strategic activity that drives business growth. But building that strategy takes experience, insight, and leadership. Our B2B Marketing Principles series explores the core concepts and practical guidance you need to create a marketing strategy that works.
B2B Marketing Principles
Zinc Marketing’s Founder and President, Brendan Ziolo looks at key B2B Marketing Principles that will form the basis of your marketing strategy and plan in this YouTube series.
Episode 1: The 4 Ps
In this episode, Brendan outlines the 4Ps of marketing and why this concept that is over 60 years old is still very relevant to building your marketing strategy.
Episode 2: Segmentation
In this episode, Brendan explores the foundational concept of market segmentation and why characteristics like firmographics and technographics are particularly important in B2B.
Episode 3: Targeting
In this episode, Brendan delves into the importance of targeting—an essential next step after market segmentation—by introducing the DAMP approach and ICP concept.
Episode 4: Positioning
In this episode, Brendan covers positioning, the third step in the STP framework, and explains why every product needs to clearly articulate its unique value to its buyer.
Episode 5: Buyer Personas
In this episode, Brendan Ziolo dives into the essential concept of buyer personas and their evolving role in modern marketing as they shift to encompass buying groups.
Episode 6: Buyer’s Journey
In this episode, Brendan explores the Buyer’s Journey and the importance of understanding the steps your audience goes through when deciding on a solution.
Let’s get started!
Our Founder and President Brendan Ziolo has years of experience leading the marketing efforts of B2B startups, scaleups and enterprises. Brendan would welcome the opportunity to help you build a marketing strategy that drives growth.