Product marketing
Our experience in and focus on B2B technology companies gives us the foundation to support your product marketing efforts.
Position your product for maximum success
Effective product marketing depends on the right combination of strong positioning, a clear understanding of your audience and a focused go-to-market strategy. We bring together all the pieces you need to break through to your buyer.
Product positioning
Our proven framework produces compelling positioning for your products, including a clear value proposition and key differentiators. We start with a workshop to unearth what makes your product stand out as the best solution for your buyers’ challenges. We leverage this positioning statement to build out the content and promotional materials while creating a messaging script that can be used consistently across your organization.
ICP and persona research
Our distinctive approach to defining your ICP and buyer personas looks beyond just demographics to understand your buyers’ goals, challenges and what keeps them up at night. We clearly define the target companies that will most benefit from your solution and isolate the most relevant personas addressable with your resources and budget and map their journeys.
Product collateral
As your buyers move through their journey, they want to know more about your product or solution – not just the technical details but how it helps them solve their problems better than the alternatives. We can help you translate the key features into compelling benefits and clear differentiation that sales can use to communicate the true value in your offerings and convince prospects to become customers.
Product launches
A product launch is not a single event or point in time. It’s a series of marketing activities — a coordinated effort to bring your new solution to market while building momentum. To be successful, you need to ensure your entire organization is on the same page. Our proven framework and team can help you push the boundaries of your launch and build momentum for your product.
Let us help with your product marketing
Our packages help with everything from planning to execution of product launches and ongoing product marketing initiatives.