Get Found
Get Found
How to generate B2B demand with an integrated marketing campaign
How to generate B2B demand with an integrated marketing campaign
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In this webinar you will:
- Gain a comprehensive framework for building integrated marketing campaigns
- Discover why integrating paid, earned and owned media delivers better results
- Learn how to map your content across the buyer's journey
- Understand what is working and not working in today's B2B demand generation
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Our speakers...
Our speakers...
Matt Besch
Matt Besch
VP, Marketing,
ACCURE
Matthew Besch is an accomplished marketing executive with a strong track record in the energy and utility sectors. Over the course of his career, he has led high-impact campaigns, built trusted brands, and helped guide companies from startup to successful exit. He has held senior marketing roles at industry leaders like Sensus, and led global communications at ARCA. Now, as VP of Marketing at ACCURE Battery Intelligence, Matthew applies his strategic mindset and creative approach to help accelerate the energy transition by advancing battery performance and safety.
Shana Nardecchia
Shana Nardecchia
VP, Revenue Marketing
Ubicquia
With over 20 years of experience driving marketing strategy at global companies, Shana Nardecchia has built and scaled high-performing revenue marketing functions that deliver measurable impact. From launching full-funnel demand engines to leading integrated ABM campaigns, she has helped companies like Ivanti and Nokia accelerate growth and improve pipeline performance. As VP of Revenue Marketing at Ubicquia, she leads initiatives that drive adoption of smart city solutions. Known for her authentic leadership style, she excels at aligning marketing, sales, and product teams to drive growth.
Brendan Ziolo
Brendan Ziolo
President and Founder,
Zinc Marketing
During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has launched innovative products and built industry-leading brands by developing clear messaging and strategies. He has also generated strong demand by creating compelling content that drove integrated marketing campaigns. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.
