B2B Email marketing
Learn how to write and design emails that get opened, read and acted on, backed by the behavioural science behind why they work.
It’s still your highest-converting channel, if you use it right
Email consistently outperforms every other channel for B2B marketers, but most teams treat it as an afterthought instead of a craft. The difference between an email that gets deleted and one that gets opened, read and clicked usually comes down to a handful of decisions: the subject line, the preview text, the first line of body copy, the design and the call to action. Get those right and email becomes one of the most reliable ways to drive opens, clicks and conversions in your funnel.
Email Autopsy series
Our Founder and President, Brendan Ziolo, teams up with behavioural scientist Pauline Kabitsis to dissect real B2B emails one element at a time, from subject line to CTA, and show you exactly why they work or don’t.
What gets emails opened (and what doesn’t)
Brendan and Pauline look at what makes a good subject line and explain what may help your email get opened even more often.
Don’t forget the preview text
Brendan and Pauline look at preview text, the forgotten element that determines whether your email gets opened or not.
Want an email autopsy?
Brendan and Pauline don’t just talk about what makes emails work, they’ll review yours. Send over an email and get a prioritized list of fixes, backed by both marketing experience and behavioural science, that will get you more opens, clicks and conversions.
B2B email marketing tips from our blog
Our Founder and President, Brendan Ziolo, shares more lessons on his blog…
Email marketing still works if you know where to use it
Email does something no other channel can: it puts a relevant, personalized message in front of someone who actively chose to hear from you, on their terms, on their timeline. Email marketing doesn’t work everywhere but this blog outlines three situations where it works exceptionally well.
Three email relationships every B2B marketer needs to build
The purpose of email nurture campaigns is to building credibility and trust with prospects over time so when they are ready to buy you are near the top of their list. This blog looks at three kinds of email relationships you need to create so your nurture campaigns actually pay off.
Let’s get started!
The Zinc Marketing team has years of email marketing experience and would welcome the opportunity to help you improve your opens, clicks and more importantly conversions.