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B2B buyers are 70% through their decision before they talk to a salesperson. By then, the shortlist is set and if you're not on it your chances of a successful engagement are low.
In this session, a B2B marketing leader and a fractional sales leader show you how to align marketing and sales across the full buyer's journey, and where AI gives you an unfair advantage at every stage.
What you'll learn:
- Why most B2B revenue is lost and how to fix it
- How to get on the buyer's shortlist before formal evaluation begins
- What a high-performing sales foundation looks like in 2026
- Where AI delivers the fastest, most measurable lift across the funnel
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Our speakers...
Our speakers...
Brendan Ziolo
Brendan Ziolo
President and Founder,
Zinc Marketing
For over 25 years, Brendan Ziolo has helped B2B technology companies launch innovative products, build industry-leading brands and generate demand with integrated campaigns. As founder and president of Zinc Marketing, he helps clients scale their marketing engine to drive demand. Over the course of his career, Brendan has worked at both early-stage startups and global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has taught marketing at the college level and co-hosts the B2B Marketing Pint podcast.
Darren Legault
Darren Legault
Fractional Sales Leader,
Sales Xceleration
Darren Legault is a Fractional Sales Leader and trusted advisor to small and mid-sized B2B companies. With over 25 years of sales leadership experience, including work with Fortune 500 organizations, Darren specializes in helping businesses move beyond founder-led selling and build structured, scalable sales engines. He partners directly with CEOs and business owners to diagnose what’s holding revenue back, then implements the systems, processes, and coaching needed to drive consistent growth.
