Your B2B Marketing Team
Would you like to get better results from your B2B marketing? Are you struggling to scale your capacity? Are you just getting your marketing program started?
We can help you focus…
What we do
From planning to execution
We become part of your B2B marketing team and help you surpass your goals… Learn more
STRATEGY
Focus your marketing strategy based on clearly defined goals, differentiated messaging, and precise understanding of your buyers and their journeys.
CONTENT
Build compelling B2B content that positions you as a thought leader by solving customers’ problems and positioning your solutions as vital to their success.
DEMAND
Create demand by engaging your buyers at their preferred watering holes at each stage of the journeys by integrating paid, earned and owned media to prove your value.
“Zinc Marketing put us on the map as a network security company. Not only did they help us re-brand but they became our virtual marketing team that built our strategy and executed it. They have contributed to our success in more ways than I can count. I continue to be amazed at how well they know our business, our industry and our buyers. It’s never been easier to work with an agency that delivers marketing, which has a measurable impact!”
Carolyn Raab
Corsa SecurityWho we help
We have helped someone like you
From start-ups and scale-ups to established B2B technology companies… Learn more
Why us
Marketing with focus
Our prescription for better B2B marketing is built on three core principles… Learn more
It starts with a strategy
Focus your strategy on surpassing a clearly-defined goal.
Less is more
Focus on fewer tactics but execute them with better quality.
driven by results
Measure and optimize your campaign with a focus on results.
“I’ve worked with Brendan off and on for 25 years. I brought Zinc Marketing into ThinkRF to lead our marketing efforts. Brendan transforms the black magic of marketing into a clear and concise process. He effectively translates products and markets into messaging, strategy, execution and metrics. He has assembled a great team to efficiently deal with the multifaceted requirements of marketing and complements any internal resources.”
Tim Hember
ThinkRFHOW WE THINK
Our B2B Survival Guides
How to navigate the B2B marketing wilderness and reach your goal
Your job, as a B2B marketer, is to get your audience to a destination — a buying decision — by laying a clear trail of messages to follow. But you need to be careful, the many perils in message development can take you and your buyers off-course.
If you need help developing simple, consistent and differentiated messaging, download our Survival Guide.
Today’s B2B environment can feel like an unforgiving wilderness. Marketers have to create content that meets harsh deadlines and the high expectations of sales and product teams while appealing to audiences that demand a stream of new ideas.
For companies that need help succeeding at B2B content marketing, download our Survival Guide.
“Brendan is one of the true masters of the marketing craft. His strategic advice and experience have been invaluable to me as the Ubicquia CMO. While we scale-up our team and campaigns, Zinc Marketing has filled critical gaps and helped us to execute our plan from a new web site to content creation and product launches. I’m not sure where we would be without Brendan and the Zinc Marketing team.”